Monthly Archives: September 2010

Sep28

Southwest Marketing VP shares 10 social media lessons

By Ellen Davis, SVP | Published: September 28, 2010
3 Comments | Posted in Events, Marketing, Social Media

In this morning’s Shop.org Summit session about “getting social,” Kevin Krone, VP of Marketing, Sales and Distribution for Southwest Airlines, shared ten lessons the company has learned from social media. But first you may be wondering: what can an airline can teach the retail industry about social media? In this case, a lot. With over [...]

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Sep28

Research: SORO 2010 – Key Metrics, Multichannel & Global Strategies

By Fiona Swerdlow, Head of Research, Shop.org | Published: September 28, 2010
Be the first to comment | Posted in @Shop.org, International, Research

It’s the first day of the Annual Summit – which means it’s also time to release The State of Retailing Online 2010 Key Metrics, Multichannel & Global Strategies report to Shop.org members. Conducted in partnership with Forrester Research, we’re excited about the findings from this latest SORO report for a number of reasons: KPIs. Always important [...]

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Sep28

SEO expert tells four retailers what they are doing wrong

By Sarah Rand, Senior Director, NRF | Published: September 28, 2010
2 Comments | Posted in Events, IT/Operations, Retail Companies

Getting a handle on a website’s search engine optimization (SEO) can be a daunting task.  One way to kick-start that kind of task is to get SEO expert Stephan Spencer’s input.  During yesterday’s SEO Interactive Power Session at Boot Camp, Spencer offered up his expertise.  And in a packed room, retailers were eager to put [...]

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Sep27

Summit kicks off with a bang in Dallas

By Margaret Case Little, Director, NRF | Published: September 27, 2010
Be the first to comment | Posted in Events

After a day chock full of tips and tactics from social media and search experts at the Shop.org Summit Boot Camp, event attendees were ready to unwind and network a little with drinks and hors d’oeuvres on the EXPO Hall floor. The reception signaled the official kickoff for Summit ’10 and is only a glimpse [...]

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Sep27

Woot story showcases the power of word-of-mouth marketing

By Margaret Case Little, Director, NRF | Published: September 27, 2010
2 Comments | Posted in Events, Retail Companies

What do you call a company that has no advertising budget, no experience with SEO or SEM, and no email marketing strategy? Woot! It’s no joke. The original “deal of the day” operation began as a wholesale business looking to discard a few hundred extra products the easiest and quickest way they could think of: [...]

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