Daily Archives: September 27, 2010

After a day chock full of tips and tactics from social media and search experts at the Shop.org Summit Boot Camp, event attendees were ready to unwind and network a little with drinks and hors d’oeuvres on the EXPO Hall floor. The reception signaled the official kickoff for Summit ’10 and is only a glimpse [...]

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What do you call a company that has no advertising budget, no experience with SEO or SEM, and no email marketing strategy? Woot! It’s no joke. The original “deal of the day” operation began as a wholesale business looking to discard a few hundred extra products the easiest and quickest way they could think of: [...]

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In an engaging – and completely jam-packed – three-hour session this morning, expert Mitch Joel walked Shop.org Boot Camp attendees through a variety of ways to quickly learn what people are saying on the web. Here were some of the tools – all free – that Joel suggested leveraging: 1) Google Reader. Joel swears by [...]

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Kicking off Boot Camp to a packed room this morning, Mitch Joel shared a short video from Common Craft called “RSS in Plain English”.   RSS was the first of a dozen “tools of the trade” for tracking social media.  He called recommended creating an environment for yourself, through a tool like Google Reader, where all [...]

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Over 3,100 retail leaders are descending upon Dallas for the 2010 Shop.org Annual Summit, which kicks off today. Many of them will be focused on maximizing ROI from email sends, capitalizing on mobile and social media, or improving the online shopping experience. But the best companies will also be asking, “How do I protect all [...]

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