eHoliday 2010: Pre-Holiday Survey Launches

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“It’s the most wonderful time of the year…” OK, so perhaps I’m getting a little ahead of myself here, but having spent the last several months thinking about the holiday season ahead (much like you, I imagine), it’s good to officially launch the 2010 eHoliday Study with our partner, BIGresearch. I’m calling all retailers to participate in our annual pre-holiday survey, this year featuring 14questions across marketing, promotions, site investments, Thanksgiving weekend, and shipping and fulfillment. You can find more information about the eHoliday Study on our site.

As always, all retailers who complete the survey by the deadline will receive a complimentary copy of the aggregated results in October, along with the results of the pre-holiday consumer survey that we’re running simultaneously. Bonus: all retailers who complete the eHoliday Study will also receive a complimentary copy of the 2011 Holiday Strategy & Planning Guide when that is published early next summer.

The deadline to participate is end of day Friday, September 24 – but knowing how busy the next few weeks will be, why not start as soon as you receive your survey participation invitation via email.

If you haven’t received your survey invitation via email by the end of this week, please let me know and I will get you that information. In the meantime, enjoy the Labor Day weekend, and thank you for supporting research!

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