Monthly Archives: July 2010

Jul13

Expert shares how to make your website suck less

By Ellen Davis, SVP | Published: July 13, 2010
4 Comments | Posted in Events, Marketing, Merchandising, Retail Companies, Social Media

Your website sucks. Those were the three words by which Bryan Eisenberg started his keynote at this morning’s Online Merchandising Workshop. But after that sobering beginning, Eisenberg offered a bit of comfort. For starters, he said, don’t worry too much: everybody’s website sucks. None of us have unlimited resources to get everything right. Basically, you’re [...]

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Jul13

Bare Escentuals, Charming Shoppes execs offer site redesign advice

By Ellen Davis, SVP | Published: July 13, 2010
Be the first to comment | Posted in Events, Merchandising, Retail Companies

How do you know when it’s time to redesign your website? What does “redesign” really mean, anyway? Are there ways to sell the idea of a redesign to executives who may be hesitant that any website changes will rock the boat – in a negative way? What are the best ways to integrate multiple brands [...]

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Jul13

HSN exec discusses the changing landscape of consumers

By Ellen Davis, SVP | Published: July 13, 2010
Be the first to comment | Posted in Events, Merchandising, Retail Companies

Brian Bradley, EVP of HSN.com, spoke this morning at Shop.org’s Online Merchandising Workshop about how the company has leveraged the challenging retail environment to serve customers in a more powerful way. Before providing examples of how the company is using mobile, social media and video – along with an emphasis on multichannel integration – Bradley [...]

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Jul13

Scenes from the opening reception at Merch ’10

By Ellen Davis, SVP | Published: July 13, 2010
Be the first to comment | Posted in Events, Merchandising

Last night’s opening reception at the Shop.org Online Merchandising Workshop was jam packed with online executives from companies as diverse as 1-800-FLOWERS.com to JCPenney to Cole Haan. For those of us who have been experiencing a major dose of summer lately, the 72-degree temperatures almost felt a bit chilly – but there was no complaining! [...]

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Jul09

Everything you need to know about word of mouth marketing

By Andy Sernovitz - Conference Blogger | Published: July 9, 2010
Be the first to comment | Posted in Guest Blog Posts

In advertising, you’re limited to the number of people you’ve paid to reach. That is, unless you’ve laid the groundwork for word of mouth to support it. Think of it like this: You pay for X impressions. But if you can get 20% more people to see the ad through word of mouth, you get [...]

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