Jul13

When California Dreamin’ meets the Lone Star State

By Ellen Davis, VP, NRF | Published: July 13, 2010
Be the first to comment | This entry was posted in Events, Merchandising

Online Merchandising Workshop attendees had a lot of spunk – and quite a bit of company – when they donned cowboy hats at tonight’s reception.

The tie-in? The hats were a shout-out for Shop.org’s Annual Summit this September in Dallas, and dozens of online retail execs got in the spirit. With speakers like Urban Outfitters CEO Glen Senk, Shoebuy.com CEO Scott Savits, and legendary online marketer Mitch Joel, it’s no wonder why attendees are already excited to head to the Lone Star State in a few months.

But with several great sessions lined up tomorrow on empowering the customer, mining product reviews, and leveraging online photography, attendees were clearly happy to hang out in Surf City for another 24 hours.

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