Monthly Archives: July 2010

Jul30

Webinar Recap: Getting Ready for Holiday 2010

By Fiona Swerdlow, Head of Research, Shop.org | Published: July 30, 2010
Be the first to comment | Posted in @Shop.org, Holidays, Marketing, Mobile, Research, Social Media

When I got a “Cyber Monday” email this past Monday (yes, July 26), I knew that our timing was good for this week’s “Christmas in July: Holiday Planning & Strategy” Webinar.  Following the release last week of Shop.org’s annual Holiday Strategy & Planning Guide, this Webinar featured three terrific retailer panelists who shared their experience [...]

Posted in: @Shop.org | Holidays | Marketing | Mobile | Research | Social Media
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Jul28

Research: New Payments Study Launches

By Fiona Swerdlow, Head of Research, Shop.org | Published: July 28, 2010
Be the first to comment | Posted in @Shop.org, Research

We were pretty amazed to hear in a March Shop.org Webinar that, in a recent year, fully 20% of eBags’ site sales were transacted using alternate forms of payment (i.e. not credit or debit cards). Talk about acquisition and conversion potential — given the right placement within the site, great marketing, and a fair bit [...]

Posted in: @Shop.org | Research
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Jul27

Research: Online BTS Shoppers Plan to Spend 44% More Than Offline-Only Shoppers

By Fiona Swerdlow, Head of Research, Shop.org | Published: July 27, 2010
1 Comment | Posted in @Shop.org, Merchandising, Research

Every July, I am reminded how busy this time of year is for retailers – it’s the season of July sales, planning for the upcoming holiday season, launching fall merchandise, and, in tandem with the last, kicking off back to school.  The heat outside appears to be driving many US consumers into well air-conditioned malls, which might help [...]

Posted in: @Shop.org | Merchandising | Research
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Jul24

A Fine Balance: Optimize Marketing Automation and Merchandising

By Stephanie Miller, VP, Global Market Development, Return Path, Inc. | Published: July 24, 2010
Be the first to comment | Posted in Guest Blog Posts

Innovation stems from good old fashioned commitment to exemplary customer experience. This and other learnings from the Shop.org Merchandise Summit in July.

Posted in: Guest Blog Posts
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Jul22

A New Journey

By | Published: July 22, 2010
17 Comments | Posted in @Shop.org, Social Media

Over my 11 plus years with NRF and Shop.org, I’ve had the opportunity to develop relationships with so many amazing and inspiring people in this great industry.  The decision to leave Shop.org and join an internet start-up is bittersweet. As anyone who leaves a great job for a new opportunity can attest, this new adventure [...]

Posted in: @Shop.org | Social Media Tagged , , , |
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