Comments on: Dozens of Practical Tips for Higher Email Marketing ROI http://blog.shop.org/2010/06/02/dozens-of-practical-tips-for-higher-email-marketing-roi/ This blog is for the members of Shop.org Wed, 08 Feb 2012 12:59:32 +0000 hourly 1 By: The Fundamental Rule of Email Strategy | Jason Bedunah | http://blog.shop.org/2010/06/02/dozens-of-practical-tips-for-higher-email-marketing-roi/comment-page-1/#comment-247206 The Fundamental Rule of Email Strategy | Jason Bedunah | Thu, 11 Nov 2010 00:14:58 +0000 http://blog.shop.org/?p=4614#comment-247206 [...] There’s a great little blog post called “Dozens of Practical Tips for Higher Email Marketing ROI.” [...] [...] There’s a great little blog post called “Dozens of Practical Tips for Higher Email Marketing ROI.” [...]

]]> By: Stephanie Miller http://blog.shop.org/2010/06/02/dozens-of-practical-tips-for-higher-email-marketing-roi/comment-page-1/#comment-246975 Stephanie Miller Tue, 20 Jul 2010 20:26:22 +0000 http://blog.shop.org/?p=4614#comment-246975 Hello Web Self Service, I assume you mean "avoid people thinking you are NOT legit." Right? Do you mean that you sell a product that is often spoofed or phished? Banks promoting mortgages (does any bank do this anymore?!) and Pfizer selling viagra would have the same problem. The way to improve legitimacy is to: - Emphasize the brand name in the From and subject lines. - Be sure the call to action is soft enough that it doesn't go into auto-delete. - Make sure you have permission. - Make it as personal as possible - not with people's names, but with custom content. The more you prove that you have a relationship with the subscriber, the more legitimate you are. Hope that helps a bit! THANKS Stephanie Hello Web Self Service,

I assume you mean “avoid people thinking you are NOT legit.” Right?

Do you mean that you sell a product that is often spoofed or phished? Banks promoting mortgages (does any bank do this anymore?!) and Pfizer selling viagra would have the same problem.

The way to improve legitimacy is to:
- Emphasize the brand name in the From and subject lines.
- Be sure the call to action is soft enough that it doesn’t go into auto-delete.
- Make sure you have permission.
- Make it as personal as possible – not with people’s names, but with custom content. The more you prove that you have a relationship with the subscriber, the more legitimate you are.

Hope that helps a bit!
THANKS
Stephanie

]]> By: Stephanie Miller http://blog.shop.org/2010/06/02/dozens-of-practical-tips-for-higher-email-marketing-roi/comment-page-1/#comment-246974 Stephanie Miller Tue, 20 Jul 2010 20:23:12 +0000 http://blog.shop.org/?p=4614#comment-246974 Thanks, Jason! Appreciate the kind words, and glad you found it helpful. I also like NPS, although sometimes it's so vague and hard to understand the deeper motivations. But a useful tool, nonetheless. THANKS Stephanie Thanks, Jason! Appreciate the kind words, and glad you found it helpful.

I also like NPS, although sometimes it’s so vague and hard to understand the deeper motivations. But a useful tool, nonetheless.

THANKS
Stephanie

]]> By: Web Self Service http://blog.shop.org/2010/06/02/dozens-of-practical-tips-for-higher-email-marketing-roi/comment-page-1/#comment-246970 Web Self Service Tue, 20 Jul 2010 01:00:39 +0000 http://blog.shop.org/?p=4614#comment-246970 I have a question, How do I avoid making people think that I am legit? Because there are mails when someone sees a company or anything that involves business names, people automatically discard the mail. I have a question, How do I avoid making people think that I am legit? Because there are mails when someone sees a company or anything that involves business names, people automatically discard the mail.

]]> By: Jason http://blog.shop.org/2010/06/02/dozens-of-practical-tips-for-higher-email-marketing-roi/comment-page-1/#comment-246865 Jason Wed, 02 Jun 2010 23:07:01 +0000 http://blog.shop.org/?p=4614#comment-246865 Great post. I've bookmarked it. I've found a lot of useful ideas here to expand on. For example, the idea of thanking customers quickly and engaging the buyers and non-buyers on their experience is priceless if implemented. I like the Net Promoter Score (NPS) for engaging feedback from buyers and 4Q Surveys and cart abandonment surveys for non-buyers. Jason Bedunah http://www.therevenuetitans.com Great post. I’ve bookmarked it.

I’ve found a lot of useful ideas here to expand on.

For example, the idea of thanking customers quickly and engaging the buyers and non-buyers on their experience is priceless if implemented.

I like the Net Promoter Score (NPS) for engaging feedback from buyers and 4Q Surveys and cart abandonment surveys for non-buyers.

Jason Bedunah
http://www.therevenuetitans.com

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