Daily Archives: June 2, 2010

Jun02

Research: Online Father’s Day Shoppers Plan to Outspend Others

By Fiona Swerdlow, Head of Research, Shop.org | Published: June 2, 2010
1 Comment | Posted in @Shop.org, Marketing, Merchandising, Research

Long-awaited summer is almost here – and with it, time to honor the fathers and father figures in our lives on Sunday, June 21. Three-quarters of US consumers surveyed in May by BIGresearch plan to celebrate the holiday this year and – great news for our industry – fully 20% of those plan to do some portion [...]

Posted in: @Shop.org | Marketing | Merchandising | Research
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Jun02

Dozens of Practical Tips for Higher Email Marketing ROI

By Stephanie Miller, VP, Global Market Development, Return Path, Inc. | Published: June 2, 2010
5 Comments | Posted in Guest Blog Posts

Today’s Shop.org Marketing Month webinar was entittled “Is Email Dead,” but the real action was in the practical and powerful tips offered by the panelists.

Posted in: Guest Blog Posts
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Jun02

Talking with…Jeanniey Mullen, EVP and CMO, Zinio

By Ellen Davis, SVP | Published: June 2, 2010
2 Comments | Posted in Marketing, Mobile, Retail Companies, Social Media

Most of us – myself definitely included – have a love/hate relationship with email. On the one hand, it makes things so easy – doesn’t it? On the other hand, well…don’t get me started. So I was particularly fascinated by the title of one of Shop.org’s webinars, “Is Email Marketing Dead?” and decided to go [...]

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