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The Shop.org Online Merchandising Workshop is only a few weeks away and this tactical hands-on workshop always holds a special place in my heart. Four years ago this was my first event managing content for Shop.org and I am overwhelmed at how much I have learned since that time. Many of our members love the Merchandising Workshop also and comment how nice it is to step out of the office during the summer months and recharge their batteries in southern California with a true focus on driving conversion and improving the customer experience.
This year is no different and I think it will be our best Merchandising Workshop yet. Retailers have commented to me that with all of the technological advances at their fingertips they must find the perfect balance between optimizing existing channels while not falling behind by embracing the new tools. At this year’s Merchandising Workshop we are addressing this balance. We will discuss spanking new merchandising innovations such as mobile merchandising, social merchandising, and the latest and greatest in retail applications of online video. However, we will also provide tactics and practical case studies on optimizing some of your key merchandising elements including online photography, specific quick-hits to drive conversion, and when it’s time to re-design your website and what to expect during the process. Merchandising Workshop attendees will leave this event with a full tool kit to increase conversion, improve the customer experience, and hit the holiday season head-on.
Oh yeah, it is free. If you are a Shop.org retail member you can get a free pass to this event. We also cap the workshop at 300 so do not be left behind. Claim your free pass today and be part of the action, and part of the fun. Huntington Beach is absolutely gorgeous and easy to get to from a number of California airports. If you have questions or need help claiming your free pass, just contact me directly and I can make it happen. We appreciate your membership and we want to make sure you are making the most from what Shop.org can offer.
Larry Joseloff
VP, Content — Shop.org
joseloffl@shop.org
