Monthly Archives: June 2010

Jun29

Research: 2010 SORO Marketing, Social Media & Mobile Report Released

By Fiona Swerdlow, Head of Research, Shop.org | Published: June 29, 2010
2 Comments | Posted in @Shop.org, Marketing, Mobile, Research, Social Media

The full results of the first State of Retailing Online (SORO) 2010 survey were released today. Shop.org Members can download the findings now, which cover interactive marketing, social media and mobile. We were able to break out results by company type (multichannel vs. pureplay), size (annual Web revenue), and Web selling tenure, as well as by category [...]

Posted in: @Shop.org | Marketing | Mobile | Research | Social Media
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Jun28

Video Fills the Shopping Cart

By Craig Wax | Invodo | Published: June 28, 2010
6 Comments | Posted in Guest Blog Posts

Research shows that consumers rely on product video in making online purchase decisions. Online retailers are moving fast to add video to the purchase path in order to increase conversion.  With this goal in mind, here are some best practices we’ve adopted in the course of working with our Internet 500 retailer clients at Invodo. [...]

Posted in: Guest Blog Posts
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Jun28

Speaker roundtables, Case Studies and Site Critiques at the Merch Workshop

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: June 28, 2010
Be the first to comment | Posted in Events, Merchandising

We are just a couple weeks away from the start of my favorite event of the year – the Shop.org Online Merchandising Workshop. For those of you attending, I wanted to provide a quick update of some content we have just added in the last few days. 1. Speaker and industry expert moderated roundtables To [...]

Posted in: Events | Merchandising
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Jun25

A Lobbying Victory for Retailers

By Elizabeth Oesterle, Counsel to Shop.org | Published: June 25, 2010
4 Comments | Posted in Public Policy

FTC, Chairman Leibowitz, APA Rulemaking, financial overhaul bill, retail, Rockefeller, Waxman

Posted in: Public Policy
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Jun14

Announcing the Shop.org Think Tank

By Kevin Ertell, Vice President, Retail Strategy, ForeSee Results | Published: June 14, 2010
Be the first to comment | Posted in Guest Blog Posts

The word of digital and multichannel retail changes incredibly quickly, and we all face new, complex challenges every day.  Many great solutions can be found within the Shop.org community of retailers and vendors, but we lack a common center of excellence that can debate various solutions and produce a solid point-of-view. Until now. I am [...]

Posted in: Guest Blog Posts
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