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It’s week three of May is Marketing Month and it’s time for another webinar recap.
Yesterday Shop.org put together a webinar tackling paid search and how to predict your way to SEM success. Industry experts from Adlucent, ASOS, and Buy.com shared their insights on how they are mastering the art of predicting what products will sell and when they will sell. As you all know in the competitive search world – not only do you have to move fast, you have build a forward looking model to take your retail business to the next level.
I have included a few of the tips that were covered in the webinar for you below:
1. Use Google Insights to Uncover Category and Subcategory trends and Understand Regional Demand
2. Encourage Communication Between Buyers, Merchandising, and SEM teams – For example, sharing with search data with merchandising teams when high demand products could benefit from better landing pages.
3. Leverage Seasonal Trends for Advertising Priorities (Toys, High fashion, etc) – Our retailers discuss this and then break down how to do it.
To hear about all of the tips (there were more than 10 of them) from our experts register for the webinar playback. As members, anyone from your company can watch the webinar (so share this with your search teams or anyone else you think would find it helpful). Registrants will have access to the full PPT slide deck as well as a the link to a free white paper from our speakers on the Top 10 Search Marketing Tips.
For those of you that attend (or that have already viewed the playback) make sure to give us your feedback about the webinar.
