Three retailers discuss their strategies and results from advanced attribution modeling.
As the leading association for the digital retail community, we talk about how retailers are using social media almost non-stop here at Shop.org. From thought leadership on best practices to coverage of retailers who are getting it right, we’ve got a multitude of resources to leverage when developing a social media campaign. But this time, I [...]
It’s week three of May is Marketing Month and it’s time for another webinar recap. Yesterday Shop.org put together a webinar tackling paid search and how to predict your way to SEM success. Industry experts from Adlucent, ASOS, and Buy.com shared their insights on how they are mastering the art of predicting what products will [...]
I have been planning content at Shop.org for nearly four years now and if there is one thing that I have learned is that you can never offer content that is TOO tactical. Yes, there is a need and a place for high-level strategy and the analysis of customer trends, but there is a large [...]
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