Monthly Archives: March 2010

Mar19

Research – Online Easter Shoppers Ready to Spend

By Fiona Swerdlow, Head of Research, Shop.org | Published: March 19, 2010
2 Comments | Posted in Marketing

I think I can safely say I’m seeing a trend – in the year since we started looking at how consumers spend for various holidays, online shoppers tend to be a lucrative group. Admittedly one segment of the overall population, it appears that online shoppers often outspend (sometimes even handily) consumers who don’t shop online for [...]

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Mar17

Submit Your Video for Shop.org Marketing Month

By Larry Joseloff, VP, Content, Shop.org | Published: March 17, 2010
Be the first to comment | Posted in @Shop.org

Greetings  As many of you already know, Shop.org will not be having our traditional Marketing Workshop this year.  Instead we are going to be trying something a little different.  We are launching our “May is Marketing Month” campaign that will feature weekly webinars, regional dinners, white papers, discussion groups, and numerous other opportunities for marketing [...]

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Mar11

Three Days in San Francisco: Innovate ’10 Recap

By Larry Joseloff, VP, Content, Shop.org | Published: March 11, 2010
Be the first to comment | Posted in @Shop.org, Events, Marketing, Mobile, Social Media

It’s been a week since digital commerce and advertising executives descended on San Francisco for the inaugural (and sold out) Retail Innovation & Marketing Conference. It was a whirlwind, but boy, did we learn a lot. First up, one of the hottest topics to hit retail in many years: Mobile. We kicked off our time [...]

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Mar11

Research – tax refund spending plans

By Fiona Swerdlow, Head of Research, Shop.org | Published: March 11, 2010
1 Comment | Posted in Marketing

If you didn’t see it last week, do check out some brand new information about consumers and how they plan to file their return and spend (some of) their tax refund this year.  Conducted in early February 2010 in partnership with BIGresearch, this NRF consumer survey found that:  61% of US taxpayers expected to file their taxes by [...]

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Mar08

New Research — Social Media User Profiles

By Fiona Swerdlow, Head of Research, Shop.org | Published: March 8, 2010
1 Comment | Posted in Social Media

Since it seems everyone is looking for more detailed (and up to date) insight into the social media user, I was happy to come across a new study released last week by our sister organization, the Retail Advertising and Marketing Association (RAMA). This consumer study was conducted by NRF partner BIGresearch as part of its Simultaneous [...]

Posted in: Social Media Tagged , |
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