Alternate Payments – A Shop.org Webinar Recap

Today Shop.org hosted a webinar for members on leveraging the power of alternate payment solutions. Our speakers from Javelin Strategy & Research, Buy.com and eBags.com were able to dive into the different payment options they currently have available, the internal and external hurdles they faced, and how implementation of these payment options has optimized their business.

Who joined the webinar? Over 100 of you registered for the event including retail registrants from Southwest Airlines, Spencer Gifts, Hermes of Paris, Isabella Oliver Limited, VF Corporation, Bass Pro Shops, Walmart.com, Best Buy, Overstock.com, Columbia Sportswear Company, Williams-Sonoma, and Bare Escentuals Beauty – just to name a few.

So we know it was an important topic for many of you… but what did our participants discuss? Here are a few snippets of information. To catch the rest you can register to view the playback of the webinar. (Pssttttt…. it’s free for Shop.org members – and you can listen to it anytime.)

– Research from Javelin– Javelin’s Beth Robertson shared research around alternate payments solutions to kick off the webinar. Two points of research she shared included “Online Alternative Payments Volume and Share from 2008-2014” AND “Reasons Consumers Have Used a Non-Traditional Payment Option for an Online Purchase”.

– Buy.com insights – Jeff Wisot, VP of Marketing for Buy.com, discussed the five key alternate payments that Buy.com currently has implemented. Jeff also dove into some of the hurdles including legal and IT resources, site real estate availability, and executive approvals when considering the implementation of an alternative payment solution. Lastly, Jeff provided some great information on the results they have seen from their implementation of alternative payment solutions including improvements in conversion rates. You can register for the webinar to hear more

– eBags.com & alternative payment results – As VP of Technical Operations for eBags, Mike Frazzini provided us a look at alternate payments with an IT angle. Mike included a list of things they learned from the implementation of the alternate solutions that eBags currently has available for their customers. Lastly, Mike offered results they have seen at eBags… one of which I will share with you. In a recent year for eBags.com, alternate payments accounted for 20% of their site sales. You will have to register for the webinar to hear the rest…

Now go and register and let us know what you thought about our webinar. Shop.org Retail Members that view the webinar can even enter for a chance to win one of 5 Kindles from Amazon Payments.

Not interested in this topic? Not to worry… we have a list of other Shop.org webinars you can check out on our website.

2 Comments on “Alternate Payments – A Shop.org Webinar Recap”

  1. Online Bidding Says:

    Payment gateways are the one of the important factor considered in the E commerce website. As this category increased the no of multiple options will come into the way !

    Regards

  2. Research: New Payments Study Launches | Shop.org Blog Says:

    [...] were pretty amazed to hear in a March Shop.org Webinar that, in a recent year, fully 20% of eBags’ site sales were transacted using alternate forms of [...]

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