Shortly after the NCAA Sweet 16 has been decided early Sunday evening, America will have a chance to watch e-commerce in action.  In an exciting moment for our industry, GSI Commerce CEO Michael Rubin will be featured on the hottest new show, Undercover Boss, where he slips anonymously into the rank and file of his company and works in different departments such the warehouse and call center – during the holiday rush.

It’s scheduled for Sunday evening, March 21, 9 ET / 8 CT.  Check out the preview below.  And, make sure to visit the Shop.org blog on Monday morning for our exclusive Q&A with Rubin on his experience going undercover, what changes he’s made as a result, and what part of the process – literally – kept him sitting on a locker room floor for an hour.