Greetings

 As many of you already know, Shop.org will not be having our traditional Marketing Workshop this year.  Instead we are going to be trying something a little different.  We are launching our “May is Marketing Month” campaign that will feature weekly webinars, regional dinners, white papers, discussion groups, and numerous other opportunities for marketing content to be shared with our members.

One idea that came out of a brainstorming meeting was to have a “Tip of the Day” video that would be placed on the Marketing Month website each morning.  This would be a short 30-45 second video that provides a specific marketing tactic that our members could use to grow their business and be swapped out each morning.   The tip should be something that can be IMPLEMENTED RELATIVELY QUICKLY and involves any of your online and cross-channel marketing channels including search, email, affiliates, social media, mobile, and any other relevant topics. 

 This is where you come in.  I would like to see if you would be interested in providing via video between one and three marketing tips that we could use for our daily “Tip of the Day” feature.   CLICK HERE TO VIEW A SAMPLE TIP OF THE DAY VIDEO and see below for rules and requirements…

Shop.org Marketing Month Video “Tip of the Day” Rules and Requirements 

• Please send over a video explaining your marketing tip that you would like to share with the community.
• The videos should be no longer than 30-45 seconds in length. Videos any longer than 45 seconds will not be used.
• Videos under 10mbs should be emailed to mayismarketingmonth@gmail.com by April 9th, 2010.  If your file is over 10mbs please send them to mayismarketingmonth@gmail.comusing YouSendIt.com.
• If you are going to be sharing multiple tips, please send separate video files for each marketing tip.  Each company can submit up to THREE tips.
• Please make sure to email us the name, title, and company of the person speaking in the video so we can give credit to the right person.
• As always, please keep these non-promotional and educational for our members.  Videos that promote specific companies or products will not be selected.

 A Few Tips for Shooting Your Video

• Please make sure you have nice lighting – if shooting outdoors, keep the sun behind the camera.
• It is best to wear solid colors – striped shirts for example don’t video well.
• Use a tripod or other image stabilization device. For handheld stability, imagine that your camcorder is a very full cup of hot coffee.
• Use the zoom to compose your shot. Avoid zooming while the tape is rolling.
• Keep hand movements on the camcorder to a minimum.
• Please speak loudly and clearly.
• Please limit your video clip to 30-45 seconds in length.

 Thanks and looking forward to seeing your video clip!

Larry Joseloff
VP, Content, Shop.org
joseloffl@shop.org