http://blog.shop.org/2010/02/15/email-marketing-lessons-from-holiday-2009/ This blog is for the members of Shop.org Wed, 08 Feb 2012 12:59:32 +0000 hourly 1 http://blog.shop.org/2010/02/15/email-marketing-lessons-from-holiday-2009/comment-page-1/#comment-239294 Michael Nicholas Fri, 19 Feb 2010 17:16:56 +0000 http://blog.shop.org/?p=2926#comment-239294 Great observation that custom triggered messages resulted in higher overall responses vs. broadcast only. B2B folks have learned that 1-to-1 conversations beyond good branding result in higher leads, and we B2C marketers need to understand the power of personalizing the conversation with dynamic content/published based on behavioral data/RFM, etc,...resulting in higher relevance. Our own Account teams at e-Dialog are enabling our customers realize this kind of success. http://www.e-dialog.com/leadership/ Great observation that custom triggered messages resulted in higher overall responses vs. broadcast only. B2B folks have learned that 1-to-1 conversations beyond good branding result in higher leads, and we B2C marketers need to understand the power of personalizing the conversation with dynamic content/published based on behavioral data/RFM, etc,…resulting in higher relevance. Our own Account teams at e-Dialog are enabling our customers realize this kind of success. http://www.e-dialog.com/leadership/

]]> http://blog.shop.org/2010/02/15/email-marketing-lessons-from-holiday-2009/comment-page-1/#comment-239152 Marty Thomas Thu, 18 Feb 2010 17:19:07 +0000 http://blog.shop.org/?p=2926#comment-239152 Another good way to give your response rates a boost is to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when "Jim" visits his personal url, the website will usually be customized to him. It also allows the marketer to track who is responding. Learn more at: http://purlem.com. Another good way to give your response rates a boost is to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim” visits his personal url, the website will usually be customized to him. It also allows the marketer to track who is responding. Learn more at: http://purlem.com.

]]> http://blog.shop.org/2010/02/15/email-marketing-lessons-from-holiday-2009/comment-page-1/#comment-238909 Zach Philip Tue, 16 Feb 2010 15:04:03 +0000 http://blog.shop.org/?p=2926#comment-238909 you can also concentrate on using social media like they have mentioned in this book http://bit.ly/aKM5NF. i found it useful! you can also concentrate on using social media like they have mentioned in this book http://bit.ly/aKM5NF. i found it useful!

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