SHOP.ORG HOME
2009 saw record email volumes from retailers. Last year, the top online retailers tracked by the Retail Email Blog each sent an average of 132 promotional emails to each of their subscribers, a 12% increase over 2008—and 39% increase over 2007. Retailers continued to mail every other day during the holiday period. In a new research report, Responsys Research Director Chad White and our team of strategic consultants break down email volume trends during the past year, revealing the most popular days of the week and the year to send retail email, key seasonal information, and much more. Download the Retail Email Year-End Trends for 2009 report for all the details.
One Comment
That’s actually kind of a shocking volume of email. I know I unsubbed from tons of retailer elists (stores I do like and do shop with fairly often) because they emailed me nonstop and I was sick of it. I do not need to read a promotion from the same business every other day. I have to imagine this constant email marketing is driving others to unsub too.