Archive for January, 2010

Mobile: It’s Here and It’s Real

I have been working at Shop.org for about 3 1/2 years and the excitement about the mobile possibilities and realities in cross-channel retail is really unprecedented.  Yes, it has been talked about for awhile, but only in theoretical and almost science-fiction terms — who doesn’t remember the Starbucks example?  As one member of the content [...]

Lessons Learned From Global Expansion

When talking to our members about areas where they see great opportunities for growth, mobile and social are almost always at the top of the list.  However, international expansion is mentioned just about as often, but many times it is accompanied by a feeling of trepidation.  There is great risk and investment in expanding your [...]

Online Retailers and Haiti Relief

Fulfilling online orders domestically and internationally requires a sophisticated logistics system.  One company with knowledge in this area has found a way to apply the logistics involved in online retail to get needed supplies to the earthquake victims in Haiti. BorderJump in conjunction with Aeropost has organized a cooperative effort to airlift supplies donated by [...]

Trends in E-Commerce Customer Experience

Last week at the very successful NRF Big Show (read recaps on the NRF blog), Shop.org produced an online retail track. Below is a recap of one of the sessions in this track called “Remixed: The Customer Experience,” in which e-commerce visionary and Abode VP Doug Mack outlined key trends in e-commerce customer experience.  Below [...]

Moving beyond “last click” measurement

Based on an initial post on the Shop.org blog early last summer, a group of Shop.org retail and associate members began meeting this past fall to take a look at how online retailers are evaluating their online marketing activities today. We call ourselves the Shop.org Attribution Marketing Special Interest Group (or SIG). It’s our contention that [...]

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