Comments on: Talking with…Mitch Joel, President of Twist Image http://blog.shop.org/2009/12/08/talking-with-mitch-joel-social-media-guru/ This blog is for the members of Shop.org Wed, 08 Feb 2012 12:59:32 +0000 hourly 1 By: Mitch Joel - Twist Image http://blog.shop.org/2009/12/08/talking-with-mitch-joel-social-media-guru/comment-page-1/#comment-231366 Mitch Joel - Twist Image Fri, 18 Dec 2009 20:03:16 +0000 http://blog.shop.org/?p=2728#comment-231366 I know your company well Ilana... keep at it and congrats on your continues success and engagement with your communities :) Daniel, I think you'll find even more utility for B2B - think about the evolution of the white paper into Blogs, audio Podcasts, engaging videos, etc... What about building a community for your industry/clients? I think it's best for you to move away from specific tactics (like the ones mentioned above) and focus on a strategy. Once you have a Social Media strategy that ties into your business and the ROI, you'll be better able to define the tactics. I know your company well Ilana… keep at it and congrats on your continues success and engagement with your communities :)

Daniel, I think you’ll find even more utility for B2B – think about the evolution of the white paper into Blogs, audio Podcasts, engaging videos, etc… What about building a community for your industry/clients? I think it’s best for you to move away from specific tactics (like the ones mentioned above) and focus on a strategy. Once you have a Social Media strategy that ties into your business and the ROI, you’ll be better able to define the tactics.

]]> By: Daniel Kamen http://blog.shop.org/2009/12/08/talking-with-mitch-joel-social-media-guru/comment-page-1/#comment-231008 Daniel Kamen Tue, 15 Dec 2009 21:27:46 +0000 http://blog.shop.org/?p=2728#comment-231008 I wanted to know how do you use social media if you are a business to business. Does it make sense to utilize facebook or twitter if you are company offering technology for large companies? What about social bookmarking does it make sense to place a business article in digg for example if most people utilizing these sites are end-users? I wanted to know how do you use social media if you are a business to business. Does it make sense to utilize facebook or twitter if you are company offering technology for large companies? What about social bookmarking does it make sense to place a business article in digg for example if most people utilizing these sites are end-users?

]]> By: Ilana Rabinowitz http://blog.shop.org/2009/12/08/talking-with-mitch-joel-social-media-guru/comment-page-1/#comment-230929 Ilana Rabinowitz Tue, 15 Dec 2009 14:31:33 +0000 http://blog.shop.org/?p=2728#comment-230929 Mitch, If you'd like to give us that 5th spot, we may not be a mom and pop shop but we are a family owned yarn company. We have over 43,000 fans on Facebook, over 2,200 twitter followers (knitters + Twitter!) and a podcast and blog (up to 1,000 comments on a post) that have won the Forrester Talking Award and PR News Blog and Podcast Awards. Along with facilitating a community for yarn lovers, we also have metrics that show the financial value of engaging with our community. By the way, I enjoy your podcast and the piece you wrote for "What Matters Now" is beautiful! Mitch,

If you’d like to give us that 5th spot, we may not be a mom and pop shop but we are a family owned yarn company. We have over 43,000 fans on Facebook, over 2,200 twitter followers (knitters + Twitter!) and a podcast and blog (up to 1,000 comments on a post) that have won the Forrester Talking Award and PR News Blog and Podcast Awards. Along with facilitating a community for yarn lovers, we also have metrics that show the financial value of engaging with our community.

By the way, I enjoy your podcast and the piece you wrote for “What Matters Now” is beautiful!

]]>