The 2009 Shop.org Annual Summit kicked off this year with an all-day Online Boot Camp which was an intense and tactical look at some of the core concepts in the world of online marketing and merchandising. The event featured industry experts providing their “Tips for Success” on some of the most important topics in eCommerce.
A novice in the Retail eComm space myself, I thought we should do more with some of the content from the event for all of those new to the eCommerce world or for those that just want to learn a bit more on a few key areas of their eCommerce program. Our 300 attendees had some great feedback from the event – so the Content Team thought we could do something special for our 700 member companies that may not have attended or want even more of this type of content.
Shop.org and our panel of 2009 Online Retail Boot Camp speakers are proud to GIVE our members a Playbook full of “top tips” in the areas of content that our speakers presented at the event including Social Commerce, Email, SEO, Merchandising for Conversion, and Testing. (To access the report just login to the Shop.org website – just like you do to download our SORO reports.)
Our hope is that all of you that read this Playbook are armed with some research and key tips and tactics you can implement to make sure your digital marketing is firing on all cylinders. The only thing we ask is that if you get a chance to look it over – make sure to let us know what you think – leave your comments here or email us at [content AT shop DOT org].