Monthly Archives: November 2009

Nov13

Holiday 2009: Where consumers gather information about products and retailers

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 13, 2009
Be the first to comment | Posted in Holidays, Social Media

In my last holiday-focused post, I noted that consumers surveyed in the 2009 eHoliday Study said consumer ratings and reviews were one of the very most important features on a retailer site this season. Conducted last month in partnership with BIGresearch, we delved a little further into information sources that consumers use, asking, “In general, if [...]

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Nov12

Research: The one economy signal that consumers are waiting for

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 12, 2009
Be the first to comment | Posted in @Shop.org

I recently asked members of the Content, Member Services, and Research Committees for input on consumer research topics for the next several months.  As part of the many thoughtful suggestions these fine folks put forth, I heard several requests for up to date consumer sentiment regarding the economy.  One question in particular was, “What will [...]

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Nov11

Holiday 2009: What consumers want on a retail Web site

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 11, 2009
1 Comment | Posted in Holidays, Merchandising

Last week I reviewed factors that are most important to consumers when choosing to make holiday purchases from one retailer versus another. As part of the eHoliday 2009 Study pre-holiday survey (conducted for us by BIGresearch), we asked consumers which specific Web site features they rely on most when making holiday purchases. On a scale of 1 [...]

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Nov08

Retailers and Search – Answering Some Questions

By Scott Silverman | Published: November 8, 2009
Be the first to comment | Posted in Marketing

Last week, AdAge ran a story, Why Search May Not Click for Retailers.   Reactions to the story, which is based on a new study from Nielsen’s online division, have ranged from head-shaking to a quest for a deeper understanding.  To help retailers better understand these ideas, the Shop.org Blog facilitated a conversation between the author of the Nielsen [...]

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Nov06

Holiday 2009: What shoppers want

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 6, 2009
2 Comments | Posted in Holidays, Marketing, Merchandising

A few weeks ago, we released the results of the Shop.org eHoliday Study pre-holiday consumer and retailer surveys. Since there is so much to learn from this research (conducted for us by BIGresearch), I’ll be highlighting a few of the findings each week in November and December. I’ll start this holiday series with consumer thoughts in [...]

Posted in: Holidays | Marketing | Merchandising Tagged |
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