Daily Archives: November 18, 2009

Nov18

Holiday ’09: Consumers want free returns shipping offers — why don’t retailers offer more of them?

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 18, 2009
4 Comments | Posted in Holidays, Marketing

Full disclosure: I’ve had something of a bee in my bonnet about free shipping for returns for some time. Amid the debate about free outbound shipping offers in recent holiday seasons, I’ve wondered aloud (even in this blog forum) why free shipping offers have to be solely a matter of “with –“ or “without conditions”. [...]

Posted in: Holidays | Marketing Tagged |
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