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As part of the annual 2009 State of Retailing Online (SORO) research that we conduct with Forrester Research, we asked the question, “How do you make your products available to consumers outside the US?” Since this topic didn’t fit neatly into one of the three SORO reports that we published this year, we’re releasing this data now on its own – a little bonus for all our members.
We’ve heard a lot of questions and discussion this year – notably at the Annual Summit a few weeks ago – about international e-commerce. There’s a (rapidly!) growing set of literature and research on the topic, from the just-published J.C.Williams Group study “International E-Commerce Expansion Benchmark Study” to a raft of resources that Troy Brown at Demandware made available via this blog earlier this year. For a slightly different view on the subject, I highly recommend reading also Scott Silverman’s interview with eBags’ Peter Cobb on why they decided to pull out of Europe for now. And if you’re really serious about the subject, no doubt you’ve already registered for the second annual Global E-Commerce Forum, this year held in Monaco (playground not just of the generic “rich and famous”, but now also savvy e-commerce executives from around the globe!).
We’ll keep you posted on future resources for Shop.org members on the subject, and would like to hear from you your thoughts on the subject, including what kind of research would be helpful to you on the subject going forward.
