Email is so familiar, we leave it on auto pilot. That is not the way to optimize this important channel, or integrate it with your social and eCRM efforts. Time to smarten up email marketing.
The open air party and dinner last night rounded off a packed first day of the summit. Excellent key-note speakers launched the event with great insights. Terry Lundgren’s experiences from macys.com highlighted several ideas for me to take back to my team at House of Fraser in the UK given the similarities in our businesses. [...]
The dinner and networking on the Beach was great. The food was excellent. If I had any idea the lobster was on the “tail end” of the buffet I would have had an empty plate when I got there. Nice surprise. The show, if it ended last night, has been a big win for me. [...]
Shop.org’s evening event, held at the sprawling Beach at Mandalay Bay, drew throngs of online retail executives and solution providers. A few photos:
There may be no one who understands how shopping patterns change in a recession better than health and beauty retailers. While Drugstore.com CEO Dawn Lepore shared a tremendous amount of fascinating insights today during her keynote, her comments on the subtle and not-so-subtle ways customers have adapted their shopping habits to adjust to a lagging [...]
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