Kelly Mooney – After the Keynote: An Interview on Innovation and Consumer Research.

I was able to chat with Kelly after her keynote where I drilled-down on her suggestion that retailers can and should engage their customers to conduct research.  Apologies for the very rough and quick edits done on the show floor. The first clip has a noticeable jump at the end (to remove a loud boom produced by workers closing down the ballroom) but the rest seems fine.

Here are the topics we discussed.

• Explain why and how retailers should get face to face with customers?
• How would a retailer frame the research topic?
• I got a sense that the frame was also product centric…
• What suggestions would you make to the retail innovation team?
• Describe the person who would be a good fit to be part of this team?
• What are some of the roadblocks to successful innovation projects?
• Discuss where you are at regarding the use of Personas
• Should the web developers be engaged in the project?

[youtube]http://www.youtube.com/watch?v=WnhCw83zP6E[/youtube]