Comments on: Email Marketing Bootcamp: Don’t let familiarity fail you. http://blog.shop.org/2009/09/23/email-marketing-bootcamp-don%e2%80%99t-let-familiarity-fail-you/ This blog is for the members of Shop.org Mon, 08 Mar 2010 15:21:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Amy http://blog.shop.org/2009/09/23/email-marketing-bootcamp-don%e2%80%99t-let-familiarity-fail-you/comment-page-1/#comment-215027 Amy Thu, 24 Sep 2009 21:37:12 +0000 http://blog.shop.org/?p=2278#comment-215027 Hi Stephanie, Thanks for the advice! E-mail marketing should definitely get some love! Here's something that should really be emphasized when it comes to e-mail marketing: TESTING. It's critically important to any marketer's success. Check out this article the experts at eROI put together on testing your campaigns. Definitely worth the read. http://eroi.me/email-testing-guide :) Amy Hi Stephanie,

Thanks for the advice! E-mail marketing should definitely get some love! Here’s something that should really be emphasized when it comes to e-mail marketing: TESTING. It’s critically important to any marketer’s success.

Check out this article the experts at eROI put together on testing your campaigns. Definitely worth the read.

http://eroi.me/email-testing-guide

:)
Amy

]]> By: Shane http://blog.shop.org/2009/09/23/email-marketing-bootcamp-don%e2%80%99t-let-familiarity-fail-you/comment-page-1/#comment-214886 Shane Thu, 24 Sep 2009 04:55:26 +0000 http://blog.shop.org/?p=2278#comment-214886 That's a great article. I know that from experience that it is really improtant to have content on the email that will engage the recipients interest. It's also valuable to have email softwarethat will allow you to do this effectively. That’s a great article. I know that from experience that it is really improtant to have content on the email that will engage the recipients interest. It’s also valuable to have email softwarethat will allow you to do this effectively.

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