Daily Archives: September 23, 2009

Sep23

Twenty questions: A Shop.org Summit quiz

By Ellen Davis, SVP | Published: September 23, 2009
Be the first to comment | Posted in Events

Now that the Shop.org Summit is over, how much do you remember from this year’s event? Take this short quiz to find out. (You don’t need to have been at the event to do well on this quiz, but of course it helps…) 1. Who was the very first person to speak from the main [...]

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Sep23

Kelly Mooney – After the Keynote: An Interview on Innovation and Consumer Research.

By Vahe Katros | Published: September 23, 2009
Be the first to comment | Posted in Events

I was able to chat with Kelly after her keynote where I drilled-down on her suggestion that retailers can and should engage their customers to conduct research.  Apologies for the very rough and quick edits done on the show floor. The first clip has a noticeable jump at the end (to remove a loud boom [...]

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Sep23

Research on how recession has changed moms, teens is opportunity for retailers

By Ellen Davis, SVP | Published: September 23, 2009
4 Comments | Posted in Events, Marketing, Social Media

The person who followed John Donahoe this morning was in for a tall task, so Shop.org was fortunate that today’s final keynote was Resource Interactive’s Kelly Mooney, who is always one of the most anticipated speakers at the Summit. During her keynote, Mooney compared current opinions and shopping patterns of teens to those of “digital” [...]

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Sep23

eBay CEO discusses mobile, customer feedback and embracing competition

By Ellen Davis, SVP | Published: September 23, 2009
2 Comments | Posted in Events, Mobile, Social Media

When John Donahoe took the reins at eBay 18 months ago, he acknowledged in a keynote at Shop.org’s Summit this morning that the company had a problem. “eBay had a history where it had phenomenal, white-hot success very early on in its life, but one of the dark sides of that is we were not [...]

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Sep23

Email Marketing Bootcamp: Don’t let familiarity fail you.

By Stephanie Miller, VP, Global Market Development, Return Path, Inc. | Published: September 23, 2009
2 Comments | Posted in Guest Blog Posts

Email is so familiar, we leave it on auto pilot. That is not the way to optimize this important channel, or integrate it with your social and eCRM efforts. Time to smarten up email marketing.

Posted in: Guest Blog Posts
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