Comments on: Social Media Moves From A Nice To Have to A Need to Have, so what’s next? http://blog.shop.org/2009/09/22/social-media-moves-from-a-nice-to-have-to-a-need-to-have-so-what%e2%80%99s-next/ This blog is for the members of Shop.org Wed, 08 Feb 2012 12:59:32 +0000 hourly 1 By: Vahe Katros http://blog.shop.org/2009/09/22/social-media-moves-from-a-nice-to-have-to-a-need-to-have-so-what%e2%80%99s-next/comment-page-1/#comment-215298 Vahe Katros Sat, 26 Sep 2009 06:23:59 +0000 http://blog.shop.org/?p=2254#comment-215298 thanks for the tip and good luck evolving your product, I think you may be in the right place at the right time, a nice place to be but also a scary one, you now have to manage the transformation of your firm from a start-up/early leader thru the growth phase. When you mentioned the depth of your interviews to insure correct hires, I can validate that with my own experience. I was the 7th employee at Blue Martini Software, an web enterprise software platform that grew to over a thousand in 18 months. Maintaining the culture and avoiding the bozo-effect is key - I am sure you've heard the term, I just googled and found this anyway. (http://blog.guykawasaki.com/2006/02/how_to_prevent_.html) thanks for the tip and good luck evolving your product, I think you may be in the right place at the right time, a nice place to be but also a scary one, you now have to manage the transformation of your firm from a start-up/early leader thru the growth phase. When you mentioned the depth of your interviews to insure correct hires, I can validate that with my own experience. I was the 7th employee at Blue Martini Software, an web enterprise software platform that grew to over a thousand in 18 months. Maintaining the culture and avoiding the bozo-effect is key – I am sure you’ve heard the term, I just googled and found this anyway.
(http://blog.guykawasaki.com/2006/02/how_to_prevent_.html)

]]> By: Brett Hurt | Bazaarvoice http://blog.shop.org/2009/09/22/social-media-moves-from-a-nice-to-have-to-a-need-to-have-so-what%e2%80%99s-next/comment-page-1/#comment-215226 Brett Hurt | Bazaarvoice Fri, 25 Sep 2009 20:56:45 +0000 http://blog.shop.org/?p=2254#comment-215226 We are hard at work, and agree. See how you can select tags to filter reviews at Mighty Leaf Tea: http://www.mightyleaf.com/index.cfm/fuseaction/product.detail/productID/48D7E686-0DF6-4858-95FC-94799E600DCE/ We also recently launched functionality to filter by person type. And we also integrated with Facebook Connect, at least our first phase of doing so (Connect is going to be the most transformative movement in social over the next year, followed by mobile - from a consumer perspective). Read David Weinberger's book "Everything is Misc" to understand more on how social filtering will evolve. It is an incredibly exciting time for retailers and humanity at large. We are hard at work, and agree. See how you can select tags to filter reviews at Mighty Leaf Tea:
http://www.mightyleaf.com/index.cfm/fuseaction/product.detail/productID/48D7E686-0DF6-4858-95FC-94799E600DCE/

We also recently launched functionality to filter by person type. And we also integrated with Facebook Connect, at least our first phase of doing so (Connect is going to be the most transformative movement in social over the next year, followed by mobile – from a consumer perspective).

Read David Weinberger’s book “Everything is Misc” to understand more on how social filtering will evolve. It is an incredibly exciting time for retailers and humanity at large.

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