Just a quick shout-out from me, Vahe Katros, one of the official bloggers  – great content so far during the bootcamp -  just thought to do a near real time post: Martin Newman during his talk (happening now) – Driving Conversion Through Optimized Merchandising:  10 Tips For Success -mentioned that Macys.com has made navigation by customer reviews something available on their home page. There was so much on this subject (user reviews and social media) during the first session today – I’ll cover later.  Good work Shop.org.