Monthly Archives: September 2009

Sep25

A dream or nightmare: when consumers judge products not on the depth of their discounts but on the quality of their content.

By Vahe Katros | Published: September 25, 2009
Be the first to comment | Posted in @Shop.org

Twisting Martin Luther Kings ‘I Have a Dream Speech’ into a title for a blog post is a sign to call it quits here on Friday – but one more show insight. In a discussion with a leading on-line retailer in the UK (£1.6 billion) regarding the opportunities to support the selling of products using [...]

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Sep25

Summit Insights: Using upfront consumer research to support back-end SEO performance

By Vahe Katros | Published: September 25, 2009
1 Comment | Posted in @Shop.org

I must admit that I was not fully aware of how Google’s page rank system worked but after attending some sessions I had an insight: Qualitative research should be studied and leveraged to help with Search Engine Optimization. As someone involved in retail and service innovation, I spend time conducting and studying customer interviews.  Frequently [...]

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Sep25

When CPG B2B becomes B2C – More Annual Summit Napkin Notes

By Vahe Katros | Published: September 25, 2009
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You know a conference is going to be a good when you start gathering insights while waiting in line to register.  Here is the story. I identify myself to the fellow in front of me in the registration line as a show blogger and ask what brought him to the event.  He volunteers the following: [...]

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Sep25

A Summit to Be Remembered

By Scott Silverman | Published: September 25, 2009
5 Comments | Posted in @Shop.org, Events

For those of you with children under 12, it’s likely that you’ve seen at least one of the 14 Shrek movies since 2001.  If so, you probably recall the celebration scenes at the end of the movies where orges, dragons, gingerbread men, donkeys, princes, kings, etc. dance, feast and celebrate with one another.  In the aftermath of the [...]

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Sep25

Shop.org Research: Mobile Devices and Shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: September 25, 2009
1 Comment | Posted in Events, Marketing, Mobile

This week, I attended the “Cutting Edge” track at the Shop.org Annual Summit. Stellar speakers, great conversations, excellent audience questions – in other words, the perfect venue for sparking a lot of really interesting ideas, balanced with very practical advice from the speakers. The first session specifically explored the role of mobile in retail, with some [...]

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