Monthly Archives: August 2009

Aug11

How PETCO is going mobile

By Ellen Davis, SVP | Published: August 11, 2009
Be the first to comment | Posted in Mobile

PETCO’s John Lazarchic, a member of Shop.org’s Board of Directors, spoke this morning at NRFtech about how retailers can create a cross-channel shopping experience. In his keynote, Lazarchic discussed a new pilot program the company is implementing in San Diego stores to provide customers shopping in stores with real-time customer ratings and reviews. Read more [...]

Posted in: Mobile Tagged , , |
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Aug11

Talking With…Terry Lundgren, Macy’s CEO

By Ellen Davis, SVP | Published: August 11, 2009
6 Comments | Posted in Holidays, International, Marketing, Retail Companies

Usually our “Talking With…” series happens every other week, but I was so excited to share insights from this retail executive I talked Scott Silverman into letting me publish a special edition (hopefully you don’t mind!). This week, we’re “Talking With…” Terry Lundgren, who started his career as a trainee with Bullock’s department stores in [...]

Posted in: Holidays | International | Marketing | Retail Companies Tagged , , , , , , , , , , , , , , , , , , , , , , |
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Aug07

Consumer Use of Online Video for Shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: August 7, 2009
2 Comments | Posted in Marketing, Merchandising

As online video proliferates, retailers’ focus on video as a site feature to aid the shopping research and purchase process has grown as well. In the 2009 State of Retailing Online Merchandising Report, approximately one third of retailers surveyed told us that they currently use streaming video on their site, and, of those, one third [...]

Posted in: Marketing | Merchandising Tagged , |
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Aug06

Stimulus package success story

By Josh Greene | Published: August 6, 2009
Be the first to comment | Posted in @Shop.org

About six weeks ago, we launched the Shop.org Stimulus package. We weren’t sure what would happen, but wanted to provide some resources to out of work members of our community. Sunday night, I got the following email: Can you unsubscribe me from this email list? I am very pleased to report that I landed a [...]

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Aug05

Think Global. Act Local. Easier said than done.

By Kent Allen | Published: August 5, 2009
Be the first to comment | Posted in Guest Blog Posts

Think Global. Act Local. Localization Easier Said Than Done.

When it comes to discussing their global e-commerce expansion plans, a lot of retailers talk about localization, localization, localization.
Given that many online retailers are still passively pursuing international opportunities, we’d like to draw from some of our initial international e-commerce research findings to offer one helpful way to think about localization. We’ll also share three insights about how to make sure localization initiatives are successful.

Posted in: Guest Blog Posts
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