SHOP.ORG HOME
Do you have what it takes to be part of the Shop.org team?
We aren’t asking for much – just someone with creativity, strategic vision, an analytical mind, fantastic writing skills, and the ability to multi-task at the speed of light.
Now before you go and say, “That person doesn’t exist!” – we can tell you whole-heartedly he does…in the form of Mike May. Mike has been our marketing consultant, Google analytics guru, and messaging genius for the past year and half. He has been writing copy for emails, newsletters, and the web; creating and launching new initiatives like our Involved campaign; and analyzing metrics to ensure our tactics align with our marketing strategy. He has provided steady guidance in the fun and ever-changing realm of social media and has been the all around “go-to” guy to get things done.
He is a man of many ideas and the knowledge to implement those ideas for Shop.org’s gain. Unfortunately, he will be leaving us in mid-September to join Real Magnet as VP of Marketing & Insights. Our loss will be Real Magnet’s gain…and a very big one at that.
So that leaves us with the task of filling Mike’s very big shoes – an MBA, an MA, 15+ years of experience in interactive marketing, strategic communications, social media, advertising, event marketing, and the list goes on and on.
In addition to a stellar skill set and tried and true experience, Shop.org is looking for someone who knows our industry, what we do, the events we produce and, most importantly, who we work for – our members and the digital retail community at large. We’re looking for a marketing consultant to help Shop.org fulfill its vision to be the world’s leading membership community for digital retail – someone with strong marketing strategy and communications skills, but who isn’t afraid to get their hands dirty writing copy and poring through Google analytics pages. Ideally, we’d like to have about 20 hours a week of your time. If you live in the Washington, DC area, that would be great, but isn’t necessary.
We thought we’d start in our own backyard and ask our members and friends of Shop.org – do you have what it takes to be part of the Shop.org team? If you are interested in this part-time consultancy, please email your resume and billing rates to me at scott@shop.org.
2 Comments
I’m honored, Scott. Thank you for the effusive testimonial, which I hope to repay you for by driving as many people as I can to the Shop.org blog to read it.
Ideally, some of those people will be prospective candidates for the job. If they are, I think an insider’s perspective on “Why this is a great gig” might be valuable.
There used to be two kinds of marketing jobs in the world – those that you could do based on processes and formulas you’d developed previously, and those that required you to develop new processes and formulas. The former were great for marketers who were concerned principally with getting the job done at minimal personal impact, and the latter were for the more ambitious types, who wanted to have a higher paying job that they could get done at minimal personal impact.
Maybe these jobs still exist somewhere – but not at Shop.org. Don’t let the “.org” part fool you – this is as progressive and innovative an organization as any I’ve ever worked with (everything from social media startups to online advertising networks to technology platforms bent on revolutionizing their industries). Scott’s not particularly interested in doing this year what worked last year – he’s always more interested in doing this year what this year asks, requiring that the team live much closer to the cutting edge than many technology companies, let alone trade associations. A thoughtful pitch on a new program or initiative is far more likely to be met with “Sounds fun – let’s do it!” than, “But we’ve never done that before,” even when both are true. It’s a great place to get smart, break new ground and grow your human capital.
But the part of the “.org” that is worth paying attention to is the focus of the company. Sure, every organization has a budget. But Shop.org is a not-for-profit association governed by serving the needs of the digital retail community. The “by the members, for the members” mantra would be hokey if it weren’t so irrepressibly sincere. “How does this help the membership?” is the question every program must face. It’s pure strategic guidance, and I’ve always wanted Shop.org to succeed because from a strategic marketing perspective, they deserve to succeed. They’re a smart company organized around a definable strategy and operating on behalf of hundreds of constituents they’ve knitted into a community. They’re a prefect case study (the Example kind, not the Warning kind). And an unmatched opportunity for the right marketer.
My father’s name is Mike May and I assure you, this Mike is a very different person.
Congrats, Mike! Sorry to see you go…
And no, despite published reports, I’m not dead yet.