Aug11

How PETCO is going mobile

By Ellen Davis, VP, NRF | Published: August 11, 2009
Be the first to comment | This entry was posted in Mobile

PETCO’s John Lazarchic, a member of Shop.org’s Board of Directors, spoke this morning at NRFtech about how retailers can create a cross-channel shopping experience.

In his keynote, Lazarchic discussed a new pilot program the company is implementing in San Diego stores to provide customers shopping in stores with real-time customer ratings and reviews. Read more about this program on the NRF blog.

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