Comments on: Call to Action: Let’s Define Standards for Online Marketing Attribution

By: Mark Andrews IMCopyw

Mark Andrews IMCopyw — Thu, 03 Feb 2011 01:19:09 +0000

A little late to the party perhaps. However…

If there are still any openings available to take part in this, would you mind letting me know please?

My email address is… Mark@IMcopywriting.com

Many thanks and best regards,

Mark Andrews IMCopywriting

By: Aaron Anderson

Aaron Anderson — Thu, 18 Mar 2010 20:18:00 +0000

are any of the findings available in a whitepaper ? Id like to analyze learnings from this event and leverage it’s material against internal learnings to propel prospective student attribution.

By: Moving beyond “last click” measurement | Shop.org Blog

Moving beyond “last click” measurement | Shop.org Blog — Thu, 14 Jan 2010 14:28:55 +0000

[...] on an initial post on the Shop.org blog early last summer, a group of Shop.org retail and associate members began [...]

By: Heather Dawson

Heather Dawson — Mon, 20 Jul 2009 20:09:55 +0000

I would like to be involved in this SIG. Runa is both a tracking and closing solution for merchants helping to optimize for the right closing price. Having standards and more KPI for merchants is a very good thing.

By: How Multiple Marketing Channels Impact PPC Performance | Search Engine Optimization & Internet Marketing (SEO & SEM) Blog

Thu, 16 Jul 2009 07:15:33 +0000

[...] is organizing a group to define standards for credit allocation. I’m going to throw my name in the hat to join said group, but I fear that some of the folks in [...]

By: Anne Ashbey

Anne Ashbey — Thu, 16 Jul 2009 00:35:30 +0000

I’m so appreciative of everyone’s interest, and look forward to working with all of you. The date/time for our first meeting (by phone) will be announced shortly.
-Anne

By: Adam Goldberg

Adam Goldberg — Wed, 15 Jul 2009 19:36:39 +0000

My company ClearSaleing created the Attribution Management Forum (AMF) and runs the website http://www.attributionmanagement.com. The AMF has been working to achieve these same goals of identifying standards for attribution management.

Our company had coined the terms, “introducer, influencer, and closer” and has these elements baked into our technology.

ClearSaleing would love to share what we have learned over the passed 3+ years in studying and building attribution management technology and models.

Please let me know how we can take an active roll.

Adam Goldberg

Co-Founder and Chief Innovation Officer

By: ryan evans

ryan evans — Wed, 15 Jul 2009 15:47:56 +0000

there is a lot of confusion and misinformation in the marketplace right now. it will be difficult to get companies to buy in to a universal framework, but it is a good idea…good luck.

By: Multi-Channel Impact on PPC

Multi-Channel Impact on PPC — Wed, 15 Jul 2009 13:01:23 +0000

[...] is organizing a group to define standards for credit allocation. I’ve joined this group, and I hope that folks in the group are as interested as I am at [...]

By: Dawn Bronkema

Dawn Bronkema — Fri, 10 Jul 2009 21:01:41 +0000

Very timely topic. Not only important for determining best online marketing allocations among channels, but also in making sure that retailers are not paying the same referrers for the same customer. Love to be a part of this.

By: Philip Buxton

Philip Buxton — Wed, 01 Jul 2009 11:28:23 +0000

Hi,

We’d love to be involved too. TagMan is a tag management solution designed to – among other things – help marketers attribute properly, so sure we can help.

Cheers,

By: Al Bessin

Al Bessin — Mon, 29 Jun 2009 16:46:44 +0000

This is great! I would be pleased to help – we work with many diverse web and catalog marketers and devote a significant part of our practice to helping develop the appropriate metrics for marketing attribution. We have done extensive research and would be happy to share that. Please let me know.

By: Web Desgner

Web Desgner — Sat, 27 Jun 2009 03:44:12 +0000

I think it’s a good idea and I’ll be glad to participate in it. please mail me.

By: Michael Griffin

Michael Griffin — Wed, 24 Jun 2009 15:14:20 +0000

I would be very happy to participate. I think accurate attribution will only become more critical as marketers look to spend even more efficiently. While there are many technologies allowing measurement of attribution within a single channel, there’s a good opportunity to improve attribution techniques across multiple channels.

By: Craig Danuloff

Craig Danuloff — Wed, 24 Jun 2009 14:55:06 +0000

Glad to see this getting organized. We’d be very interested in participating. Craig /@/ ClickEquations.com