Last week, on June 18th, the House Subcommittee on Commerce, Trade and Consumer Protection held a hearing on “Behavioral Advertising: Industry Practices and Consumers’ Expectations”

Prior to the hearing, Shop.org and numerous other associations signed a letter to the Subcommittee calling for “…extreme caution when contemplating any legislative proposals or regulatory changes in this arena.”

Coverage of the hearing:

WSJ: Lawmakers Blast Internet Data Collection

Business Week: Internet Marketing: Is Regulation Coming?

PC World: U.S. Lawmakers Call for Online Ad Privacy Rules

NY Times: Congress Questions How Web Sites Use Personal Data