2009 Shop.org Retail Member Survey — Be Heard!

With the advent of summer, things at Shop.org are in high gear: Regional Dinners, Webinars, research, the Merchandising Workshop, prep for the Annual Summit, more research… Somehow, in the middle of all of that activity, summer for Shop.org is also a period of review, reflection and pre-budget season planning.  When we went through this exercise last year, one of the most important set of inputs was directly from – you.  How so?   The 2008 Shop.org Member Survey, of course – an invaluable source for us to understand what our members valued (and didn’t), what they needed (and didn’t), and generally where they thought we were on the mark (and, yes, where we weren’t). 

All this to say – the 2009 Shop.org Retail Member Survey is upon us now.  Notice that slight difference in survey titles?  In large part based on feedback we got in last year’s member survey, this year we’re conducting two separate member surveys, one for Retail Members and, coming later this summer (I did say we’re in high gear) a separate Associate Member survey.  If you are a current or former Retail Member of Shop.org, we need your feedback and thoughts now!  

If you haven’t yet received your survey invitation from us via email, please let me know immediately and I will get that information to you. 

This survey is open for one more week (deadline is Wednesday, June 24), so, yes, you have time – but why wait?  This anonymous, mostly multiple choice survey should take approximately 10 to 15 minutes to complete… maybe 5 minutes more if you spend a little more time on the open ended questions.  Your brutal honesty with us is a crucial part of how we plan programs and associated budgets that are all designed to benefit you – so be heard now and help us shape those. 

Let me know if you have any questions, and mostly importantly, please complete the survey. We can’t wait to hear what you have to say!   

Kind regards.  –Fiona

Fiona S. Swerdlow, Head of Research, Shop.org