Monthly Archives: June 2009

Jun29

Social media users – who are they, and what do they do?

By Fiona Swerdlow, Head of Research, Shop.org | Published: June 29, 2009
3 Comments | Posted in Marketing, Social Media

Many of us in the online retail space have discussed at length the many strategic and tactical aspects of designing, developing, and managing social media for our businesses (no less so right here within the Shop.org team!).  We wanted to step back and understand better who social media users at this point are (surely social [...]

Posted in: Marketing | Social Media Tagged , , |
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Jun23

Call to Action: Let’s Define Standards for Online Marketing Attribution

By AnneAshbey | Published: June 23, 2009
15 Comments | Posted in Guest Blog Posts

Are you accountable for the ROI of your company’s online marketing efforts?  Do you struggle with how to measure the incremental impact of your media dollars when multiple influences or touch-points occur during the conversion process?  If you answered “yes” to either of these questions, I invite you to join forces with your Shop.org peers [...]

Posted in: Guest Blog Posts
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Jun23

Social Media & Mobile Shopping Webinar – Research, Stories, Takeaways

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: June 23, 2009
1 Comment | Posted in Marketing, Mobile, Social Media

Coming directly from member requests, this month we are proud to bring SHOP.ORG MEMBERS a webinar on “Evolving Retail Trends Regarding Social Media and Mobile Shopping“. Join us on Wednesday, June 24, 2009, as we bring you a panel of industry experts from ForeSee Results, Newell Rubbermaid, Sherwin-Williams Paint Stores, and Peet’s Coffee & Tea [...]

Posted in: Marketing | Mobile | Social Media Tagged , |
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Jun22

Behavioral Advertising hearing

By Josh Greene | Published: June 22, 2009
Be the first to comment | Posted in Public Policy

Last week, on June 18th, the House Subcommittee on Commerce, Trade and Consumer Protection held a hearing on “Behavioral Advertising: Industry Practices and Consumers’ Expectations” Prior to the hearing, Shop.org and numerous other associations signed a letter to the Subcommittee calling for “…extreme caution when contemplating any legislative proposals or regulatory changes in this arena.” [...]

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Jun20

TwitterVoice: Showcasing the Voice of Your Company across Twitter

By Brett Hurt | Bazaarvoice | Published: June 20, 2009
Be the first to comment | Posted in Guest Blog Posts

For all of the Shop.org member companies that have multiple employees tweeting, Bazaarvoice has developed TwitterVoice, an open-source application for your website.  You can read more about it at Bazaarblog, or click on the screen-shot below to see it live and download the sourcecode.  This is perfect for analyst or consulting firms (and even the [...]

Posted in: Guest Blog Posts
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