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With online marketing under intense pressure to deliver customers and sales, we know that all of you retailers out there are examining – and reexamining – the ROI on every dollar you have budgeted this year.
Join us tomorrow, Thursday, May 28th from 1-2pm EST as Sucharita Mulpuru, Principal Analyst at Forrester Research highlights benchmarks and key findings from the recently released 2009 State of Retailing Online (SORO) Marketing Report .
The heart of this webinar (which is free for Shop.org and NRF members) will center on strategies and tactics that confront marketers this year – but we plan to spend a large amount of time answering your questions like the ones we have already received below:
• What should we (retailers) think about as they ponder whether they need to invest in this area in the next 12 or 18 months? Where should they start? What do consumers expect?
• Are there any best practices you’ve seen out there in managing paid search?
• Do we (retailers) need to rethinking email for 2009 / 2010 purposes, vs. doing the same old, same old from years ago?
• Who are some of the companies that are noteworthy in their approach to social media and what are they doing?
To submit your own questions to Sucharita please email us at webinars @ shop.org and we will do our best to get to your question on the webinar tomorrow.
