Monthly Archives: April 2009

Apr30

Sponsorship Auction – Place Your Bid

By Stacy Cornell, Exhibit/Sponsorship Sales Director, Shop.org | Published: April 30, 2009
Be the first to comment | Posted in Events

Inspired by the innovative content that Shop.org events are known for, we’re giving exhibitors an inventive way to maximize their exposure at the Shop.org Annual Summit – a blog auction or blauction. It’s very simple. Below is a description of an Annual Summit sponsorship package. This package lists at $22,500, but bidding begins at only [...]

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Apr30

What Online Shoppers Value in Choosing an Online Retailer

By Fiona Swerdlow, Head of Research, Shop.org | Published: April 30, 2009
3 Comments | Posted in Marketing, Merchandising

A number of weeks ago, my Shop.org colleagues and I reached out to some of the Shop.org Committees and asked them what particularly they would like to understand about online consumers this year. In March, we explored consumers’ thoughts on the “green” aspects of online shopping. This month, we wanted to understand what consumers truly [...]

Posted in: Marketing | Merchandising
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Apr29

Blog Poll Round Up: International and Marketing Initiatives

By Fiona Swerdlow, Head of Research, Shop.org | Published: April 29, 2009
Be the first to comment | Posted in International, Marketing

Over the past few weeks, the Shop.org Blog Poll posed a few new questions, so herewith a snapshot on two key areas of interest to e-commerce companies right now: international expansion, and marketing initiatives focus for 2009. To give a little background on the poll itself – the Shop.org Blog Poll is not “research” per [...]

Posted in: International | Marketing Tagged |
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Apr24

Walking the Optimization Tightrope

By Larry Joseloff, VP, Content, Shop.org | Published: April 24, 2009
Be the first to comment | Posted in @Shop.org

Yesterday I had the privilege to look at the preliminary data from the Marketing portion of our upcoming State of Retailing Online Report.  This is going to be released and made available to our members to correspond with our upcoming 2009 Marketing Workshop in Arizona which is only a week away.   One point that struck me, [...]

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Apr22

Tracy Mullin’s Many Contributions to Digital Retail

By Scott Silverman | Published: April 22, 2009
Be the first to comment | Posted in Public Policy

My boss for the past 10 years, Tracy Mullin, announced this week that she is retiring.  (This week, it was also announced that NRF and RILA are merging.)  There is no question about the mark Tracy has left on the retail industry as the President and CEO of the National Retail Federation since 1993.  She [...]

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