Monthly Archives: March 2009

President Obama recently named sitting Federal Trade Commissioner Jon Leibowitz to be the new Chairman of the FTC. As expected, we’re beginning to see the online privacy issue heat up in Washington, DC. We had our first glimpse into what the future of online privacy policy may look like from speeches by Chairman Leibowitz and [...]

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I was looking back at the 2009 Valentine’s Day numbers from the Coremetrics Benchmark for Online Retail. In comparing those to the complete February monthly numbers, I had to ask “Is it true that people love their pets more than their partners?” The results would certainly seem to say “Yes” http://www.coremetrics.com/company/2009/pr09_02_19_valentine_benchmark.php Reviewing those results, you [...]

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There was an article in Internet Retailer this past Friday highlighting Hawaii has joined California, Connecticut, Minnesota and Tennessee in introducing state legislation that…requires …online retailers to process sales tax on orders received through many affiliate web sites. If you’re new to the issue, Maureen Riehl, VP, Government and Industry Relations, NRF had an excellent [...]

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The Shop.org community is very fortunate to have an amazing group of leaders in its Board of Directors*.  Each one of them is 100% dedicated to making the industry better and bringing value to all of the Shop.org members.  I was very proud to see two Directors who were recently honored for their work outside [...]

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Marketers with successful affiliate marketing programs know that the affiliate channel is a cost-effective way to drive incremental revenue. But as with any marketing strategy, if you don’t consistently apply best practices to your tactical efforts, you’re likely to have disappointing results. Here are ten things you should focus on to improve the performance of [...]

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