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Last week’s Shop.org blog poll asked, “Which is the primary means by which your company has adjusted expenses for this year (2009)?” Keeping in mind that this is a poll, not a formal research survey, it appears that companies are exploring every option out there, and (as expected) there is no “one size fits all” solution. Out of 20 total respondents:
- Six are primarily managing expenses by focusing on staff levels (whether via hiring freezes or outright cuts).
- Another five are reducing operational spend, while a further three are cutting back on business travel.
- Interestingly, only two are delaying technical projects or upgrades as their primary expense management vehicle — interesting simply because tech projects are often (if not always) fairly costly endeavors and would presumably represent a substantial budget chunk. (In online retail, we need technology to grow, so I’m glad to see this number isn’t higher.)
- Compare that with four other respondents who are honing in on another potentially significant budget item — marketing spend.
This week — tell us who’s more into social media — your company, you personally, neither, both? As always, I welcome your feedback and ideas for the blog poll.
