Monthly Archives: February 2009

Feb04

The State of the Economy and Online Retailing: The VC Perspective

By DavidSeifert | Published: February 4, 2009
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The state of the economy and how long it will take to get well was the opening question posed by Brett Hurt to this group of leading venture capitalists. The answer to how long it will take ranged from October 18 (no year or time of day was stipulated) to “late” 2010.  There was a [...]

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Feb04

The surprising power of negative reviews (and it’s not what you think)

By Ellen Davis, SVP | Published: February 4, 2009
2 Comments | Posted in Events

Sam Taylor, the CEO of Oriental Trading Company, made a strong case at the last session today about the value of customer reviews. While he sang the praises of positive reviews, and said that using testimonials in catalogs and featuring top-rated product pages have boosted sales, what he had to say about the value of [...]

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Feb04

Innovation in a Downturn Economy: Pure-play Retailer Case Studies

By Jason Billingsley | Published: February 4, 2009
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John Squire, Chief Strategy Officer of Coremetrics posed a couple of rhetorical questions to the audience to launch the session. Is this downturn an isolated event? How important are benchmarks and what can they tell us? Coremetrics has collected data across its customer base in aggregate and created a free benchmark report for retailers to [...]

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Feb04

On the EXPO floor: Essential Accessibility, My Virtual Model and ForeSee Results

By Ellen Davis, SVP | Published: February 4, 2009
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After meeting a few retail service providers at last night’s networking reception and dinner, I stopped by the EXPO hall today to see some of this in greater detail. Here are three very different companies that were particularly interesting to me. Essential Accessibility With the knowledge that disabled Americans spend $700 billion a year, Essential Accessibility [...]

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Feb04

OfficeMax’s Bob Thacker: Inspiring, Funny, and Memorable

By Ellen Davis, SVP | Published: February 4, 2009
4 Comments | Posted in Events, Marketing, Merchandising

It’s going to be absolutely impossible for me to provide a thorough overview of Bob Thacker’s captivating, hour-long presentation at the Shop.org Strategy & Innovation Forum. I’ve seen Bob speak before at the Retail Advertising Conference (a show put on by the Retail Advertising and Marketing Association, another NRF division) and knew that he is [...]

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