http://blog.shop.org/2009/02/04/officemaxs-bob-thacker-inspiring-funny-and-memorable/ This blog is for the members of Shop.org Wed, 08 Feb 2012 12:59:32 +0000 hourly 1 http://blog.shop.org/2009/02/04/officemaxs-bob-thacker-inspiring-funny-and-memorable/comment-page-1/#comment-248141 Talking with...retail marketing visionary Bob Thacker | Shop.org Blog Fri, 13 May 2011 12:04:44 +0000 http://blog.shop.org/?p=1087#comment-248141 [...] a Shop.org event a few years ago, you spoke about traditional advertising and shared your viewpoint that “If you’re going to crash the party, you’d better bring a [...] [...] a Shop.org event a few years ago, you spoke about traditional advertising and shared your viewpoint that “If you’re going to crash the party, you’d better bring a [...]

]]> http://blog.shop.org/2009/02/04/officemaxs-bob-thacker-inspiring-funny-and-memorable/comment-page-1/#comment-167843 Tim Nelson Thu, 05 Feb 2009 19:38:30 +0000 http://blog.shop.org/?p=1087#comment-167843 He is a genius, has a positive vibe and can absolutely light up and captivate an audience with his passion, enthusiasm and creativity. OfficeMax will see tremendous rewards, maybe not even after the economy turns around, but within the next 3-5-10 years the company has to stay its course. If they do, they will be different within their channel and very pleasant to shop. Their product offerings are already a bit more up to trend and more distinct than the mainsteram. Great job, Bob and the entire team! He is a genius, has a positive vibe and can absolutely light up and captivate an audience with his passion, enthusiasm and creativity. OfficeMax will see tremendous rewards, maybe not even after the economy turns around, but within the next 3-5-10 years the company has to stay its course. If they do, they will be different within their channel and very pleasant to shop. Their product offerings are already a bit more up to trend and more distinct than the mainsteram. Great job, Bob and the entire team!

]]> http://blog.shop.org/2009/02/04/officemaxs-bob-thacker-inspiring-funny-and-memorable/comment-page-1/#comment-167788 Rich McElaney Thu, 05 Feb 2009 17:15:34 +0000 http://blog.shop.org/?p=1087#comment-167788 I have long been a fan of the substance and style both Target and OfficeMax have brought to the marketing arena and it's clear that Bob Thacker is a big component of that success. In this day and age, I have to believe someone recorded the speech and such a powerful, positive message needs the widest distribution possible. Thanks for wonderful recap. I have long been a fan of the substance and style both Target and OfficeMax have brought to the marketing arena and it’s clear that Bob Thacker is a big component of that success. In this day and age, I have to believe someone recorded the speech and such a powerful, positive message needs the widest distribution possible. Thanks for wonderful recap.

]]> http://blog.shop.org/2009/02/04/officemaxs-bob-thacker-inspiring-funny-and-memorable/comment-page-1/#comment-167781 Ron Ramseyer Thu, 05 Feb 2009 17:00:56 +0000 http://blog.shop.org/?p=1087#comment-167781 Most retailers now get the multi-channel opportunities and have invested in technology and processes to pull off the unexpected without spending more. The challenge is to find more Bob Thacker's who have the insight,creativity and courage in tough times to take advantage. While most retailers are down, those who are not down so much are adding new, retaining existing and reactivating lapsed customers through online marketing by using same or fewer dollars smarter. They will be the profit champs as the economy turns around. www.ramseyerassociates.com Most retailers now get the multi-channel opportunities and have invested in technology and processes to pull off the unexpected without spending more. The challenge is to find more Bob Thacker’s who have the insight,creativity and courage in tough times to take advantage. While most retailers are down, those who are not down so much are adding new, retaining existing and reactivating lapsed customers through online marketing by using same or fewer dollars smarter. They will be the profit champs as the economy turns around. http://www.ramseyerassociates.com

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