Following stark October results offline, online retailers have been wondering how everyone else fared in November. Last week, Shop.org teamed up with Forrester Research to conduct a quick survey of online retailers** — the results are now in, and posted on the message boards.
While 2008 is certainly very different from recent years, all is not entirely gloomy. The 91 retailers who responded to this anonymous survey generously gave us insight into an industry that is doing many things to engage customers and encourage sales — thanks to those efforts, it appears almost half are experiencing growth compared to last year. We hope you find the survey results helpful as we enter the final weeks of the holiday shopping season.
**Please note — to keep the comparison between Nov ’08 and Nov ’07 more “apples to apples”, we asked retailers to include Dec 1 in their total November 2008 numbers, as Cyber Monday last year fell in late November.
UPDATE: Forrester Research analyst and State of Retailing Online author Sucharita Mulpuru offers a point of view on the online holiday season that includes data from this study.