November results (including CyberMonday)

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Following stark October results offline, online retailers have been wondering how everyone else fared in November.  Last week, teamed up with Forrester Research to conduct a quick survey of online retailers** — the results are now in, and posted on the message boards.

While 2008 is certainly very different from recent years, all is not entirely gloomy.  The 91 retailers who responded to this anonymous survey generously gave us insight into an industry that is doing many things to engage customers and encourage sales — thanks to those efforts, it appears almost half are experiencing growth compared to last year. We hope you find the survey results helpful as we enter the final weeks of the holiday shopping season.

**Please note — to keep the comparison between Nov ’08 and Nov ’07 more “apples to apples”, we asked retailers to include Dec 1 in their total November 2008 numbers, as Cyber Monday last year fell in late November.

UPDATE: Forrester Research analyst and State of Retailing Online author Sucharita Mulpuru offers a point of view on the online holiday season that includes data from this study.

-Josh Greene

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  1. Posted December 9, 2008 at 4:20 pm | Permalink

    Great survey. Shows you that some businesses will find a way to succeed in spite of the economic climate. We are up over last year, just not as much as we had originally hoped for.

  2. Posted December 10, 2008 at 4:49 pm | Permalink

    This data really reinforced our hypotheses going into the holiday season–there’s a pony in there somewhere and we found it. I’m particularly impressed that even though Thanksgiving fell as late as it did this year, that we’re up on a calendar year basis. On a day-to-day comp basis, the numbers are really good–double-digits up. It’s just not so bad out there:

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  1. [...] our partner, Forrester Research.  We actually launched this one-question survey series exactly one year ago, in response to requests from retailers for an idea of how the industry overall was faring, [...]

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