Monthly Archives: November 2008

Nov14

Net Google Score

By Josh Greene | Published: November 14, 2008
3 Comments | Posted in @Shop.org

[Editors note - from time to time, we'll publish guest blog posts.  This one is from Kevin Hillstrom, President, MineThatData.  If you're interested in publishing a guest blog, or becoming a blogger, contact Josh Greene ] A New KPI: The Net Google Score I recently met with two executives, an EVP of Merchandising for a [...]

Posted in: @Shop.org Tagged , , |
Interact: Permalink | Post a comment | 3 Comments/Trackbacks
Nov13

Avinash Kaushik’s Take on the In-store Impact of Online Investments

By Larry Joseloff, VP, Content, Shop.org | Published: November 13, 2008
Be the first to comment | Posted in Events, Marketing

We are very excited to have the self-proclaimed analytics guru, top-notch speaker, and overall great guy Avinash Kaushik kicking off our 2009 Strategy and Innovation Forum.   He spoke a few years back at a Shop.org merchandising workshop and received record breaking feedback.   For all retailers analytics and measurement are crucial topics and at the Strategy and Innovation Forum, [...]

Posted in: Events | Marketing Tagged , , , , |
Interact: Permalink | Post a comment
Nov13

Expect “Free Shipping” Searches to Double in the Next Two Weeks

By Ed Henrich, VP of Professional Services, Responsys, Inc. | Published: November 13, 2008
3 Comments | Posted in Guest Blog Posts

If last year is any indication, expect consumer searches on “free shipping” to nearly double in the next two weeks. Looking at Google’s trend data, you can see the clear spikes in consumers searches for free shipping every holiday. If you overlay the data to compare year-over-year, you can see that this year is on [...]

Posted in: Guest Blog Posts
Interact: Permalink | Post a comment | 3 Comments/Trackbacks
Nov13

2008 eHoliday Study — Pre-Holiday Results Released

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 13, 2008
1 Comment | Posted in Marketing, Research

There has been much discussion of late about some rather stark monthly results and the implications for retail sales this holiday season. Last week we released to Shop.org Members the pre-holiday results of our annual Shop.org eHoliday Study (conducted in partnership with Shopzilla), which focuses primarily on the online side of the retail holiday season.  [...]

Posted in: Marketing | Research Tagged , , , , |
Interact: Permalink | Post a comment | 1 Comment/Trackback
Nov11

Here to Help

By Scott Silverman | Published: November 11, 2008
Be the first to comment | Posted in @Shop.org, Research

Shop.org recognizes that this holiday season, more than ever before, its retail members are facing an uncertain Q4 and are busier than ever searching for every possible angle to boost sales. I thought I would take a moment to outline some of the initiatives Shop.org has underway to help its members during these challenging times. First, we [...]

Posted in: @Shop.org | Research Tagged , , |
Interact: Permalink | Post a comment