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If last year is any indication, expect consumer searches on “free shipping” to nearly double in the next two weeks.
Looking at Google’s trend data, you can see the clear spikes in consumers searches for free shipping every holiday.
If you overlay the data to compare year-over-year, you can see that this year is on track to beat last year’s trends.
Last year the top five weeks for the year were
Nov 18 2007 2.38
Nov 25 2007 2.68
Dec 2 2007 2.68
Dec 9 2007 2.60
Dec 16 2007 2.04
These numbers were up 70% over the early November numbers.
Don’t wait for the media to report on it though. If you look at last year, the news reference volume clearly lagged the consumer searches.
For more free shipping info see some of my other blog posts
2 Comments
Wow – fascinating data & great screen shots. Interesting disconnect between what people are searching for and what the news is talking about. Thanks for the information & analysis.
A agree Free shipping is a big deal. But there are alot of time a catch, such as free with a certain amount purchased.
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[...] Among the items that interested me: it appears that retailers will continue to offer free shipping promotions, but either increase the requirements to trigger the promotion or cut promotions in other areas. Free shipping is still a big deal. [...]