Avinash Kaushik’s Take on the In-store Impact of Online Investments

We are very excited to have the self-proclaimed analytics guru, top-notch speaker, and overall great guy Avinash Kaushik kicking off our 2009 Strategy and Innovation Forum.   He spoke a few years back at a Shop.org merchandising workshop and received record breaking feedback.   For all retailers analytics and measurement are crucial topics and at the Strategy and Innovation Forum, Avinash will discuss how to build a data driven organization that is creates a culture that promotes innovation.

Avinash recently sat down with the Head of Retail at Google and Shop.org Board of Directors member John McAteer to discuss the challenges of multi-channel retail and the impact of online investments in in-strore sales.  Watch the video below to see what Avinash has to say on this crucial topic for multi-channel retailers.

Feel free to leave a comment on what you hear and keep checking in for future releases from this multi-part blog interview.

[youtube]http://www.youtube.com/watch?v=Iz–1lM34V4[/youtube]