Avinash Kaushik’s Take on the In-store Impact of Online Investments
Posted in Analytics | Marketing & Consumer Trends | Multi-Channel | Other E-commerce Topics | Retail Thoughts | Shop.org Events | Strategy & Innovation Forum
We are very excited to have the self-proclaimed analytics guru, top-notch speaker, and overall great guy Avinash Kaushik kicking off our 2009 Strategy and Innovation Forum. He spoke a few years back at a Shop.org merchandising workshop and received record breaking feedback. For all retailers analytics and measurement are crucial topics and at the Strategy and Innovation Forum, Avinash will discuss how to build a data driven organization that is creates a culture that promotes innovation.
Avinash recently sat down with the Head of Retail at Google and Shop.org Board of Directors member John McAteer to discuss the challenges of multi-channel retail and the impact of online investments in in-strore sales. Watch the video below to see what Avinash has to say on this crucial topic for multi-channel retailers.
Feel free to leave a comment on what you hear and keep checking in for future releases from this multi-part blog interview.
