In a recent comScore study, 72% of consumers said that if an e-commerce site eliminated free shipping, they would use another e-commerce site that did offer free shipping. Last week the LA Times reported that this year, nearly 80% of consumers said they were more likely to shop online with a retailer that offers free shipping, compared with 60% who said that last year.
In the last two weeks a lot more retailers are jumping on the free shipping band wagon. This week 7 of the top 100 retail sites offered unconditional free shipping up from just 4 retailers two weeks ago. 34% offered free shipping if you spent a certain amount, up from 27% two weeks ago. More stats available on my blog This Week In Etail.
What do you think the final outcome will be?