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This morning at the second day of the Global eCommerce Summit in Amsterdam, Victoria Bracelet-Lewis, presented a preview of Forrester figures for the European online industry to be published sometime next week. Despite economic woes, online shopping remains in a strong growth mode. Germany and UK still account for 60% of Europe’s online shopping. In the UK 79% of online consumers actually buy online.
With the UK, Germany and France keeping a leader position, the Nordics might overtake in 2013, according to Forrester. The forecast for 2008 total online European sales is 124.1 billion euro in 2008 up to 186.1 billion euro in 2013.
Forrester also pointed out to some key drivers to the European eCommerce, both for the demand and supply side:
Key drivers for the demand side:
- Widespread uptake of broadband in Europe
- Increasing numbers of internet users and tenure online
- European Net users are increasingly confident online
Key drivers for the supply side:
- Improving delivery options (in terms of cost and times)
- Gradual improvement in the site design
- Growing competition among online merchants
- Increasing promotion of online shopping
